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The cookie ID in each DoubleClick cookie is essential to these applications. For example, DoubleClick uses cookie IDs to keep a log of which ads show to which browsers. When it’s time to serve an ad to a browser, DoubleClick can use the browser’s cookie ID to check which DoubleClick ads have already been delivered to that particular browser. That’s how DoubleClick avoids showing ads the user has already seen. In the same way, cookie IDs allow DoubleClick to log conversions related to ad requests—such as when a user views a DoubleClick ad and later uses the same browser to visit the advertiser’s website and make a purchase.
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If a signed out user opts out using the Ads Settings, the unique DoubleClick cookie ID on the user’s browser is overwritten with the phrase “OPT_OUT” and is not used for ads personalization. Because there is no longer a unique cookie ID, the opt-out cookie cannot be associated with a particular browser.
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Criteo creates personalized advertisements. Opt-out is possible here.